De Beers Inks Japan Retail Grading Deal

By Rapaport News / June 12, 2017 / www.diamonds.net / Article Link

RAPAPORT... The International Institute of Diamond Grading &Research (IIDGR) has partnered with Japanese bridal-jewelry retailer I-PRIMO toprovide it with polished grading reports.The De Beers-owned laboratory will grade diamonds showcased at all 68 I-PRIMO stores in Japan, with the aim of boostingconsumer confidence, IIDGR said last week. The reports will use De Beers'"Ideal Optical Symmetry" technology, which provides a magnified image of astone's light performance. The companies plan to extend the program eventuallyto I-PRIMO's stores in Taiwan, Hong Kong and Shanghai. IIDGR has previously entered partnerships with Singapore'sSoo Keep Group, as well as Hong Kong-based retailer Luk Fook, with which itissues co-branded grading reports. "Our ability to tailor bespoke solutions for our customers,backed by our innovative proprietary technologies, has been well-received andis supporting our growth in the region," said IIDGR president Jonathan Kendall.