Podcast: Where Digital Is Going

By Rapaport News / June 28, 2022 / www.diamonds.net / Article Link

RAPAPORT... Digital-marketing expert Ben Smithee, founder of The Smithee Group, joins Rapaport's Avi Krawitz to discuss the rapidly changing media space and how it is impacting the diamond and jewelry industry. In this episode of the Rapaport Diamond Podcast, the two delve into how the trade can use data and content to drive businesses forward with thoughtful, intentional strategic planning. They also discuss the use of artificial intelligence (AI) and virtual reality (VR), among many other hot topics, as well as the next big thing for which to look out. Listen to the podcast here:Discussion points:01:10 - Introduction 02:20 - Ben outlines the major trends that have shaped digital marketing in the past two years. 04:20 - Two things that separate successful businesses.06:30 - Understanding a brand's IMPACT - intelligence, meaning, power, active, creative, trustworthy. 10:30 - Avi asks how one can use data to enhance one's cross-channel presence.13:10 - The two discuss the importance of small businesses understanding how to use their media budget effectively.16:10 - How a jeweler can be a good content creator.19:00 - The hardest challenge in digital marketing today.21:00 - AI is already here, VR is coming.27:10 - Ben names the strong trend that will shape digital marketing moving forward.This episode of the Rapaport Diamond Podcast is sponsored by De Beers Group Ignite: Pioneering a new diamond world through innovation.

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